This bundle of product can solve any marketing task and it is easy integrate with eachother. But the price is pretty expensive for the leader. Of cource, it is possible to use open source solutions and combine with cheap marketing solutions in order to create ZOO of tools but it all depends on marketing budget.
As analyst I should work with Web Analytics and I want to cover questio, why do we need web analytics tool and who should use it.
Basicaly web analytics tool can answer on questions like:
- Which website promotions are getting visitors to click and convert?
- Where are website conversions funnels breaking down and causing the organization to lose visitors?
- Which products on the website are performing the best?
- What is average time on site per visitor?
- What pages does customer visit before checkout?
- Which content or tools on the website are having the biggest impact on converting?
- and many others
- Identifying the business questions to be answered
- Finding the best way to answer those question via collected data
- Tagging our website
- Development of reports and dashboards
- Dive in reports and dashboards in order to find business insights
- Head of Digital Intelligence - often meet with top management team and communicate with his team in order to understand how things are
- Web Analyst - work with data, invent hypotheses and check them, create segments, A/B test, reports and etc in order to produce valuable information
- Developer - guys who can work with code
- Marketers - they spend money on implementation of web analytics tool but haven't enouth time to attend training or even log on into account. In case if they successful log on they can't creat proper report.
