четверг, 17 сентября 2015 г.

Adobe Marketing Cloud Brief overview

As a Digital Analyts, I have to work with Adobe Marketing Cloud, it is a leader on the market.
According to Forrester Adobe is a leader
Adobe offers lots of producs for marketing. It calls adobe cloud marketing.
Analitycs - It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business. Here we can finde main web anaytics product Adobe SiteCatalyst. Morover it has mobile marketing services for mobile analytics.
Audience Manager - It’s a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Campaign - It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels. In other words it is campaing management tool like IBM Unica.
Experience Manager - It’s a comprehensive content management solution for building websites, mobile apps and forms. And it makes it easy to manage your marketing content and assets.
Media Optimizer - It’s a programmatic ad-buying solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan and helps you find the best way to deliver relevant content to your high-value audiences.
Primetime - It’s a multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging and personalized TV and film experiences.
Social - It’s the social management platform that ties every piece of data to your bottom line. Beyond just the likes and follows, manage the deep relationship between your customers’ sentiments and your business goals.
Target - It’s a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.